See comment stream for ongoing notes from Poptech - a week of brilliant accidents, necessary failures, improbable breakthroughs - seen through our Storytelling lens.
We spent the past week at Poptech 2010’s world-changing people, projects and ideas road-testing latest findings from our Storytelling Lab. We know how to tell stories, they’re golden eggs. But it’s these 5 variables (so far) of Story Worlds we fuss about. They’re the molecular DNA of the the golden goose that gives our brands, business, nonprofit, political, and civic campaigns stories, stories, never-ending stories.