Our first 3 days of serial stories gave the stage to the narrative’s leading characters: students, parents, teachers. Day 4 segues the narrative into the rest of the community, the supporting cast without whom a happy ending is impossible.
It’s Day Zero of our latest Story World. Day 1 is about to break, and we are, each of us both authors and characters. Click below to be there as greatness embraces a city, and vice versa. The point of Story World is meaningful participation: outcomes are entirely ours to win or lose.
Same Story World unfolding a day later. As date and time of the historic announcement has just been made public, transmedia are on all cylinders via social media like Twitter.
Taking the transmedia touchpoints off and online, we teamed up with a group of trusted insiders to organize a meetup at The Grove New Haven, a local co-working space known for its collaborative culture. Expanding the cast of characters organically, with people who have an intrinsic stake in the narrative. Mayor DeStefano himself retweets the event:
Meanwhile at ournewhaven.org, the live stream format is now open, our counter is live and down to 19 hours and change.
With the November 2 election, we wrapped up our Story World campaign for the U.S. Senate candidacy of John Mertens. Story World wasn’t a web strategy, social or (gulp) transmedia gimmick or sidebar initiative - it was the campaign, with all the elements of narrative, characters, rites, etc.
From the start we resolved to find and tell stories as the basis for genuine engagement That’s how the campaign ran everyday to the last. As we’ve sought and sat with people from all walks of CT, they’ve told us their stories much more than we’ve told them ours. On the last day John wrote a long letter and spoke on camera recapping the stories of so many others and thanking them because their stories changed his life.
So Mertens 2010 has ended, but it has birthed a broader Story World called Potlucks for Inspiration, which we’ll resume in a few weeks looking towards 2012 and beyond.