January 2011
3 posts
WHY WE'RE GOING ASIA
Straight from The Economist Magazine’s Economist Intelligence Unit, here’s 1/2 of why we’re bringing Ripple100’s Storytelling App | Agency to Asia. You’ll see the other half of our strategy as we roll out Ripple100 Manila through Q1 2011.
While emerging Asian nations such as China, India and Indonesia have recorded impressive growth in recent years, they have...
Asian Brands And Story Worlds
Excerpted from Economist Intelligence Unit’s Brand & Deliver: Emerging Asia’s New Corporate Imperative.
Fourteen lines of advice for brand-builders in emerging Asia. Or, in a word: Storytelling. How many of these lend themselves to Story Worlds? I’d say 14 of 14.
Manage from the top. Branding is not something to be delegated to junior teams. Leading brands both reflect and...
