Politics & Story World 2012
With the November 2 election, we wrapped up our Story World campaign for the U.S. Senate candidacy of John Mertens. Story World wasn’t a web strategy, social or (gulp) transmedia gimmick or sidebar initiative - it was the campaign, with all the elements of narrative, characters, rites, etc.
From the start we resolved to find and tell stories as the basis for genuine engagement That’s how the campaign ran everyday to the last. As we’ve sought and sat with people from all walks of CT, they’ve told us their stories much more than we’ve told them ours. On the last day John wrote a long letter and spoke on camera recapping the stories of so many others and thanking them because their stories changed his life.
So Mertens 2010 has ended, but it has birthed a broader Story World called Potlucks for Inspiration, which we’ll resume in a few weeks looking towards 2012 and beyond.
