Sell-Side M&A Advisory: it’s not something you necessarily understand, or or want or need to, while you’re running the company you started 20 years ago. Until it’s time for you to exit (retire, travel the world with your spouse, relocate and see the grandkids more often, or maybe even start your next thing).
If you’re an investment banker, how do you explain what you do to the growing universe of baby boomers who are going to need your services, oh, over the next 60 months…
See how storytelling can help explain something as weird as investment banking.